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How To Sell Crystals On Etsy: Tips & Benefits

How To Sell Crystals On Etsy?

Have you been thinking of selling crystals on Etsy but don’t know how to start? Not anymore.

Etsy has emerged as a vibrant marketplace for crystal enthusiasts. It stands as an ideal platform for selling a variety of products, such as crafts, crystals, jewellery, vintage clothing, and art. 

With over seven million sellers indulging nearly 95 million active buyers, Etsy has the potential to turn your side hustle into a full-time business.

Whether you want to generate income or set up your online shop on Etsy, it can be a game-changer. This eCommerce platform offers a playful interface and facilitates connections between small-scale entrepreneurs and their desired clientele.

This guide will walk you through essential steps, tips, and benefits for selling crystals on Etsy. 

Requirements For Selling Crystals On Etsy

9 Easy Steps to Start Your Etsy Shop

Step 1: Registration

Step 1: Registration

To set up a seller account, you must first have a consumer Etsy account. Go to “Sign In” in the top right corner, then click “Register” if you’re new. You’ll get an email to confirm your account. 

After signing in, look for a grey circle in the top right corner next to the shopping cart. Click on the circle, and from the drop-down menu, select “Sell on Etsy.”

Step 2: Set Shop Preferences

Step 2: Set Shop Preferences

Fill in your shop preferences, including language, country, currency, and whether your shop is your primary source of income. Once done, click “Save and continue” at the bottom right corner.

Step 3: Pick The Shop Name

Step 3: Pick The Shop Name

Enter the proposed name you want and click “check availability.” Remember, you can only choose your shop name once, so pick wisely. Once you’ve decided, click “save and continue.”

Step 4: Create Your Listings

Step 4: Stock Your Shop

Next is “stock your shop” to start selling crystals on Etsy. For this, you’ll need to create listings for your crystals on Etsy manually.

It includes:

Photos– Your listing needs at least one photo, but you can add up to ten. Along with crystal images, try to include a picture of the product next to a ruler or dollar bill to show its size. 

Videos– Although not mandatory, a video can make your crystals on Etsy stand out from competitors. Show the product being used from all angles.

Listing Details– Provide the product title, a short and thorough description, material, type, and tags. You can also add sections to group similar crystals on Etsy together.

Inventory & Pricing– Mention the price of your item, including material, labor, shipping, and packaging costs. 

Product Variations– If your product comes in various sizes or colors, specify them here. For personalization options, choose “on” if available; otherwise, keep it “off.”

Shipping– Let Etsy calculate your shipping costs using your ZIP code. Enter your processing time, shipping location, offered services, and whether you include free domestic or international shipping. 

Step 5: Input Your Payment Settings

Step 5: Input Your Payment Settings

Etsy first asks for your tax filing status. If you’re an individual or sole proprietor, provide your country, full name, date of birth, address, phone number, and the last four digits of your Social Security number.

Incorporated businesses will enter the entity name, business address, state, business registration number, and EIN. Additionally, Etsy needs primary contact for the company, so mention the owner’s full name, address, date of birth, and last four digits of their Social Security number.

Next, specify the country where your bank is located and enter your routing number and checking or savings account number for receiving Etsy sales.

Step 6: Enter Your Credit Card Details

Step 6: Enter Your Credit Card Details

Enter the credit card number, CCV, expiration date, and the cardholder’s full name. For convenience, consider signing up for auto-billing, where Etsy will automatically charge your card on the first of the month or when you reach your fee threshold. Otherwise, you have to pay manually before the 15th of each month.

As an Etsy seller, you’ll face four primary fees:

  • Listing fees
  • Transaction fees
  • Payment processing fees (if using Etsy Payments)
  • Regulatory Fees (in some countries only)

We’ll learn more about this in the next section.

Step 7: Open Your Shop

Once you’ve input your credit card information, the “open your shop” button will become active. Click on it, and congratulations, your shop is officially open! 

Now, you can share your shop with friends, family, and followers.

Your shop URL will be found in two formats:

Step 8: Update Your Bio

By including a short bio with a photo, you can introduce yourself as the shop owner, giving potential customers a glimpse of who you are. 

Step 9: Set Up Your Shop Policies

Step 9: Set Up Your Shop Policies

This step is crucial for new Etsy sellers. It’s important to expect any questions buyers might have to minimize back-and-forth communication. Having clear policies also helps in case of disputes.

Points to include:

  • Processing time
  • Shipping policies 
  • Payment options
  • Returns and exchanges policy

Pricing Associated With Selling Crystals On Etsy

How much does it cost to sell crystals on Etsy? The simple answer is $0.20.

You’ll face four types of fees when selling crystals on Etsy. Here’s a breakdown:

  1. Listing Fees
  2. Transaction Fees
  3. Payment Processing Fees
  4. Regulatory Fees (in some countries only) 

Listing Fees

As mentioned earlier, listing a product on Etsy costs $0.20. The fee is always charged in USD and converted to your local currency at the current exchange rate. 

Unlike other fees, this is incurred when you list a product, not when it’s sold. Your listing will stay active for 4 months, and you can renew it for another $0.20 if it doesn’t sell within that time frame. 

Even If you sell a product, you’ll have to pay another $0.20 or if any of the following happens:

  • You have more than one product available for sale. 
  • If you list 100 items, then every time you sell one product, the item will automatically relist, and you’ll be charged another $0.20.
  • If a customer buys more than one of your crystals on Etsy, you’ll be charged a listing fee for each one sold after the initial one.

Transaction Fees

It is a percentage of the total sale price you charge for your items (including tax and shipping costs). 

Etsy charges a 6.5% cut on each sale. The fee is charged in your local currency, so if you sell an item for £100, you’ll be charged £6.50. For example, if you sell a crystal for $20, Etsy will keep $1.30 in transaction fees.

Payment Processing Fees

This is a separate fee charged by the payment processor (like PayPal) that handles your Etsy transactions. These fees typically range from 2.6% + $0.10 per transaction.  

In several countries, using Etsy Payments is mandatory and incurs an additional fee. This fee varies depending on the country and typically consists of a fixed amount per transaction and a percentage of the total payment amount.

Regulatory Fees

Etsy imposes additional fees in certain countries, which differ by location. These fees are calculated as a percentage of the item price, plus packaging and gift wrap costs, excluding taxes.

  • Turkey- 1.10%
  • France- 0.47%
  • Spain- 0.40%
  • United Kingdom- 0.32%
  • Italy- 0.32%

Subscription/ Etsy Plus

Having an Etsy shop doesn’t incur any fees apart from the product listing fees, but you can subscribe to Etsy Plus for additional benefits. Etsy Plus costs $10.00 per month (excluding tax) and includes: 

  • Monthly credits for listings and Etsy Ads
  • Discount on a custom web address for your Etsy shop
  • Restock requests for sold-out items
  • Advanced shop customization options
  • Discounts on custom packaging and promotional materials such as boxes, business cards, and signage.

NOTE: Try to aim for at least a 25% profit margin on your crystals on Etsy. However, if you can secure excellent wholesale pricing, you may be able to increase your markup to 40-50% while staying competitive.

Now that you have set up your Etsy shop, it’s time to proceed to the next step- sourcing and selecting crystals on Etsy for sale.

Where can sellers source crystals on Etsy?

Sourcing good quality crystals on Etsy is crucial when starting your crystal shop. The ideal way to obtain them is from reputable wholesalers. Getting wholesale crystals from a trusted supplier at reasonable prices enables you to sell them at a profit. 

However, there are best crystals on Etsy for top-notch shops at competitive rates, and these sellers can source their crystals on Etsy in many ways.


Many businesses specialize in selling crystals in bulk to retailers. Always look for wholesalers who prioritize ethical sourcing and fair trade practices.

Crystal Shows

These events are a great way to connect with crystal miners, lapidaries, and enthusiasts. You can often find unique pieces and negotiate prices directly with vendors.

Online Marketplaces

There are online marketplaces specifically for crystals. Do your research to find reputable sellers with good reviews who disclose their crystals’ origin.

How Do You List Crystals On Etsy?

So, if you’ve sourced some beautiful crystals on Etsy and are ready to share them. Here’s how:

How Do You List Crystals On Etsy?

Step 1: Gather Information

Types & Sizes: Diversify your inventory with various crystal types like quartz, amethyst, citrine, etc. Provide crystals on Etsy in multiple sizes, from small tumbled stones to large display pieces. You can also describe the crystal’s metaphysical or healing properties briefly. 

This ensures customers with different budgets and needs can discover something that fits their preferences.

Condition: Do mention the crystal’s condition, whether natural, polished, tumbled, raw, etc.

High-Quality Photos: This is crucial! You’ll need at least 5-10 high-quality photos from different angles that showcase the crystal’s unique features. Also, consider using a neutral background or a natural setting that complements colors and aesthetics. 

The images you select to display your crystals on Etsy can significantly impact the perceived value of your products.

Step 2: Create a Listing

Title & Description: Write compelling keyword-rich titles and descriptions for your products, highlighting what sets your crystals apart. Focus on essential information about the crystals, such as type, size, and special features (e.g., “Raw Amethyst Cluster – Large – Deep Purple”).

Category: Choose the most relevant subcategory for each item, such as “Jewelry & Accessories” or “Crystals & Minerals.” 

Keywords & Tags: Research relevant keywords and include them wisely in your product titles, tags, and descriptions. Choose precise and descriptive terms that represent your crystals on Etsy accurately and are frequently searched by potential customers. 

Variations: If you have multiple crystals of the same type but in different sizes, you can create variations within your listing.

Pricing: Set a competitive price considering your sourcing costs, materials, Etsy fees, and desired profit margin. Consider offering discounts for bulk purchases.

Step 3: Shipping

Shipping Cost: Decide how much you’ll charge for shipping and choose your preferred shipping method. Offer clear shipping options and estimated delivery times. Consider free shipping for orders above a certain amount to incentivize purchases.

Packaging: Use sturdy packaging materials to ensure your crystals arrive safely.

Step 4:  Publish and Promote

Engagement: Lastly, publish and promote your listings! Share your listing on social media platforms and join relevant crystal-related groups or communities. You can even consider running Etsy Ads to reach a wider audience.

Promote: Etsy provides a promoted listings option where you can pay for higher visibility in search results. Select your promoted listings carefully, prioritizing popular crystals or new arrivals to maximize your investment.

7 Top-Selling Crystals on Etsy

Here are the seven most searched-for and top-selling crystals on Etsy that generate a lot of interest and sales:


Black Tourmaline

Tourmaline is known as one of the most colorful crystals. Its blend of colors promotes understanding, intelligence, generosity, and happiness. 

It’s a stone that brings peace and healing, offering numerous benefits to one’s heart, mind, body, and spirit. This grounding stone is believed to protect against negativity and psychic attacks.

Smoky Quartz

Smoky Quartz

Smoky Quartz is a grounding crystal renowned for helping you overcome challenging or painful situations. Its dark hue makes it effective in dispelling negative energy. 

The crystal cleanses and purifies your energy, allowing you to transfer unwanted emotions like stress, anxiety, or sadness to it. Its supportive nature makes it an excellent stabilizer of energy.

Clear Quartz


Clear Quartz is a transparent crystal known as the “Master Healer.” It’s famous for clearing negativity from the mind and boosting spiritual awareness. Its healing benefits include increasing energy levels, improving the immune system, and balancing the body.



Amethyst, the purple crystal, has always been famous for its healing benefits, such as calming energy, spiritual growth, physical healing, creativity, and more. It is a valuable crystals on Etsy to explore.

Rose Quartz

Rose Quartz

Rose quartz, the ultimate love stone, is believed to possess powerful healing properties for both physical and emotional well-being. 

It helps resolve relationship problems and nurtures mutual understanding, compassion, and kindness. This crystal promotes a more profound sense of calm, serenity, and peace, leading to relaxation and feelings of happiness and contentment.



The yellow Citrine crystal is believed to possess strong healing qualities that can ease stress, anxiety, and depression. It’s also said to enhance creativity, mental clarity, and self-assurance. That’s why it’s commonly used in meditation and energy healing to align the chakras. 

With its vibrant yellow hue and powerful energy, Citrine is a highly searched crystals on Etsy that can improve your overall well-being.



Carnelian is a warm and fiery energy crystal known as “bloodstone,” making it a popular crystals on Etsy. This crystal is believed to motivate action and help overcome procrastination and hesitation. 

It benefits physical, emotional, and spiritual health. Carnelian’s intense energy aligns with the sacral chakra, which is associated with creativity, motivation, courage, passion, and sexuality.

Like other fire stones, Carnelian energizes the body, bringing vitality and light to the powers of physical energy.

*Bonus Point

Custom Crystal Bundles

Custom Crystal Bundles
Source: Etsy

Why stop at one? Customized crystal bundles will have the exact crystals you need. They have gained popularity as they meet specific preferences, adding a unique, personalized touch that attracts customers. 

Unlike pre-made sets, custom bundles enable customers to select their preferred crystals. 

Sellers offer a few options:

Seller Curated: The seller offers a variety of crystals and lets the customer pick a specific number to create their bundle.

Theme-Based: Custom bundles based on themes like “stress relief,” “abundance,” or “love and relationships.” Customers can choose a theme and may have some options within that theme.

Fully Customizable: The seller provides a wide selection of crystals on Etsy, allowing customers to choose what goes in their bundle.

  • People are drawn to the personalized approach of compiling crystal bundles that cater to their needs and intentions.
  • Custom bundles offer a way to explore different crystals and their properties.
  • Custom bundles can be thoughtful and unique to gift, allowing you to modify them to the receiver’s interests.
  • Bundles can offer a perceived price advantage compared to buying individual crystals.

Additional Tip

Consider Including Add-Ons: Small pouches, informational cards, or cleansing herbs can add value to your bundles.

Promote Build-Your-Own Bundles: Highlight the customization aspect on social media and in your shop announcements.

By including custom crystal bundles in your Etsy shop, you can cater to a broader range of customers, boost sales, and create a more interactive and engaging shopping experience.

Why You Should Start a Store on Etsy?

Etsy is one of the largest online marketplaces globally, boasting over 95 million active buyers. It’s an excellent starting point for newcomers and equally beneficial for experienced business owners. 

Etsy seamlessly integrates with other e-commerce platforms, offering marketing and advertising services to help promote crystals and increase sales. It includes:

Low Start-up Costs: Setting up an Etsy shop is inexpensive and requires minimal upfront investment. As Etsy charges listing fees per item and transaction fees on sales, you only have to pay when you make a sale, minimizing financial risk.

Built-in Audience: Etsy has a large customer base already waiting to discover your unique offerings. Since it has a ready-made audience, you don’t have to start from scratch with marketing, and it will handle much of the legwork of attracting potential buyers.

Hassle-Free Management: Etsy is designed to navigate easily, even for those with limited tech experience, to manage their dashboard.

Financial Rewards and Recognition: Whether you are looking for extra cash or aiming to replace your day job, Etsy provides a platform to turn your passion into profit. This will grow your business and establish yourself as an entrepreneur.

Final Words

So, if you want to transform your love of crystals into an Etsy business, this guide has equipped you with everything from setting up your account to the top-selling crystals on Etsy. 

With its user-friendly interface, low barriers to entry, global reach, and dedicated community of buyers, Etsy can be the perfect springboard to launch your business. 

So, are you ready to take the plunge? 

To know more about wholesale crystal supply, check out our other blog posts on Tocrystal.